April 9, 2014, Johns Island, S.C. – This week, Williams Knife Co. officially launched its new website (www.williamsknife.com) that features a sleek updated design and overall improved user experience.
Enhancements include an easier navigation and the introduction of product photo zooming, plus an upgraded online shopping experience, complete with a comprehensive e-commerce store. Online customization options have been upgraded through the user’s individual selection of wood, trim, pins, and personalization text.
The new website also offers visitors the ability to purchase Williams Knife Co. apparel and non-knife related products. It also now features a dedicated “News & Blog” section that provides that latest updates for fans of the company.
“We are excited about our new website and all that it offers our customers,” stated Chris Williams, Williams Knife Co. owner and founder. “We worked really hard to enhance the user experience to make the process of selecting and purchasing our knives as user friendly as possible. We think our customers will be pleased.”
To learn more about Williams Knife Co. and its products, visit http://williamsknife.com/pages/about/.